The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
نویسنده
چکیده
Vol. XLVI (December 2009), 764–776 764 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *GerganaY. Nenkov is Assistant Professor of Marketing, Carroll School of Management, Boston College (e-mail: [email protected]). J. Jeffrey Inman is Albert Wesley Frey Professor of Marketing (e-mail: jinman@ katz.pitt.edu), and John Hulland is Professor of Marketing (e-mail: [email protected]), Joseph M. Katz Graduate School of Business, University of Pittsburgh. Maureen Morrin is Professor of Marketing, School of Business, Rutgers University (e-mail: [email protected]. edu). The authors gratefully acknowledge the financial support provided by a generous grant from the FINRA (formerly NASD) Investor Education Foundation (#2005-08) and by a Kelley Research Award provided by Boston College. The authors thank the two anonymous JMR reviewers for their valuable feedback and insights. Ravi Dhar served as associate editor for this article. GERGANA Y. NENKOV, J. JEFFREY INMAN, JOHN HULLAND, and MAUREEN MORRIN*
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